This article was originally published in the April, 2014 issue of Juxtapoz Magazine.
Technology-based art can a bit of a tough sell. Getting people with scant knowledge of coding to transition from traditional to digital tools can be a challenge, even for a new generation of artists. So gargantuan Google has thrown its hat into the ring with DevArt, a contest oriented around creating art utilizing a combination of code, hardware, and openly available data in a unique and, hopefully, beautiful way. As part of the contest, artists will have the chance to win a commission at the Barbican in London.
Zach Lieberman, Varvara Guljajeva, Mar Canet, and Karsten Schmidt have all been chosen by the program to lead the challenge, beginning their projects which will be featured in the Barbican exhibit. Video sneak peeks are available on the DevArt website, as well as all necessary information about competition rules. While a commitment to progressive code changes and documenting your progress is integral to the process, this aspect is certainly unique to art contests.
Entrants must submit a proposal page showcasing and chronicling developments as well as their ingenuity in resolving the inevitable ensuing hurdles. In no less than five separate posts, they must show judges, who will be monitoring the progress of entrants, why their project should be selected for the semi finals. This will also be accompanied by projects labeled as "featured" on the main page by the three commissioned artists. This huge opportunity to be placed on such a prominent and growing stage like the Barbican will surely usher new and exciting artists into a previously unexplored area of art. —Nick Lattner
For more information about DevArt, visit devart.withgoogle.com