Tooco is an artist and illustrator by the name of Francisco. Tooco could have been an architect, but the ride was short between beams and scaffolding, and finally he decided to go into the illustration world. He studied Graphic Design at the University of Buenos Aires (UBA), and now looks at things from a different point of view. Not from a utopist and non-existent freedom, but from a knowing that what matters most is to do what we really know we like, deep inside. That road may be the most difficult, but it is certainly also the most rewarding.'