Robert Heinecken thought of the use of sex in mass media not as a spectrum from fashion to pornography, but a continuum. He was most interested in porn strategies used by the fashion industry, and can be thought of as trying to make this transparent. His use of demeaning imagery of women in pornography was occasionally hard to reconcile with his sincere feminist position, but not with his habit of pushing limits imposed by others. This caused him to be ostracized during the politically correct 1980s and early 90s. His response was to ask, and explore, why women are attracted to female poses in fashion magazines that utilize the conventions of pornography.
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