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Max Capacity and the Land of the GIF

Erotica // Saturday, 25 May 2013
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MAX CAPACITY is dedicated to the weird new-wave pop art genre of what seems to be almost entirely gif-comprised. Pulling screenshots from pop culture and vintage ephemera, Max Capacity messes them up, twists them around, inverts them, turns them a garish green and pink and then for lack of a better verb, GIFs them. This stuff is weird and hypnotic, like the constant twitching of an old TV screen--hard to look away. The best thing about Max Capacity is the sheer output of the thing--hence, the name--and we like knowing that someone out there is just doing this all day, every day.

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