Wode Paint PerfumeJuxtapoz // Thursday, 15 Mar 2012
London's Boudicca is targeting ladies of spray can art everywhere, with their imaginatively conceived Wode perfume, a spicy amber scent packaged in a spray paint can—that goes on blue but disappears within seconds leaving behind only the sultry bouquet.
The art fragrance by Boudicca's founders Zowie Broach and Brian Kirkby, explores the mission of its namesake, Queen Boudicca. Myth has it the the ancient British warrior queen fought the status quo way back then by burning London to the ground rather than submit to Roman rule. While Wode launched in 2008, this is Boudicca's first fragrance. We applaud the urban integrative approach.