Video: The ABSOLUT Art Collection TrailerJuxtapoz // Wednesday, 10 Nov 2010
Last week, Juxtapoz was invited to Sweden to be of the inaugural group to see the new home of the Absolut Art Collection, a collection of art that the Swedish vodka label has amassed since 1985.
The collection was unveiled at its permanent home at the new Historical Museum of Wine and Spirits, and in 2012, the museum will move into a new location at Djurgården in Stockholm. Absolut created a video trailer for the unveiling, seen below.
As we can all remember from some of the iconic Absolut ads over the years, including the now famous 1985 "Absolut Warhol" ad you see above.
The Absolut Art Collection itself is impressive, consisting of 800+ works, including Andy Warhol, Keith Haring, Kenny Scharf, Helmut Newton, Damien Hirst, Louise Bourgeois, Annie Liebovitz, David Shrigley, Douglas Gordon, Sylvie Fleury, Dan Wolgers, Linn Fernström and hundreds of other artists, designers and photographers.
More to come on the Absolut Art Collection. Check the trailer.