The Small Gifts in the ‘Small Gift’ TourJuxtapoz // Saturday, 16 Oct 2010
Celebrating Sanrio's 50th Anniversary should naturally include some special – and cute – new releases. During the Small Gift national tour, a mobile pop-up shop will make its way across the country full of “50 must have” collectible products and more.
The mobile pop-up shop portion of the Small Gift anniversary celebration will launch at the end of October in San Francisco, CA. This supercute mobile unit will embark on a cross-country tour, stopping in several cities while making its way to the East Coast. Cities will include Las Vegas, Austin, Atlanta and New York among others.
The pop-up shop will offer a highly edited selection of “50 must have” collectible products, celebrating the legacy of Sanrio and their wide array of characters.
Several items were developed exclusively for Small Gift and products ranging from special edition tote bags and tees to vinyl figures and laptop sleeves will be available exclusively at the pop-up shop.
The mobile unit will also carry iconic Sanrio items and special product collaborations from such companies as Aerial7, Lomography, Mimoco, Loungefly, Girl Skateboard Co., tokidoki and Demeter Fragrance. During the tour, fans will have a chance to meet some of Sanrio’s classic characters, snap photos and participate in special fun activities. The mobile pop-up shop tour will run from late October through mid-December making stops at both anchor events in Los Angeles and Miami.
For more info, visit www.sanrio.com/smallgift.