The Non Toxic RevolutionJuxtapoz // Tuesday, 28 Jun 2011
The Keep A Breast Foundation has taken on a new mission: the Non Toxic Revolution movement. Always working to publically inform the masses, their new goal is to inform and educate the youth about the dangers of toxic chemicals in our environment and food supply and therefore the link to breast cancer. The program focuses on prevention by providing alternatives so as to maintain long-term health and well being for people everywhere to make educated decisions.
Partnering with Shepard Fairey’s Studio Number One, Keep A Breast Foundation’s NTR campaign will encourage youngins to embrace prevention as a deterrent to breast cancer and other diseases.
"I have been a supporter of The Keep A Breast Foundation for over 10 years,” stated Fairey. “When they asked me to be a part of their Non Toxic Revolution initiative, I jumped to help create images. Social causes and issues related to art is what drives the Obey Awareness projects, so a graphic program for Keep A Breast to raise awareness about toxic chemicals was a perfect fit. Breast cancer prevention is personal for me because I’ve lost two aunts to breast cancer, and my mother is a breast cancer survivor. I feel privileged to work with KAB and hope that the work my studio, Studio Number One, and I created can be helpful to this important cause."
NTR has embarked on an eight-city tour to help inspire and educate young people on toxic chemicals infecting our food, products, and environment. The tour will end in the Highland Park neighborhood of Los Angeles with a three-week installation at THIS Gallery including imagery from Studio Number One and photography from the NTR campaign by Patrick O’Dell.
Information includes how to make your environment non-toxic with 10 simple rules for different aspects of your life: Your House, Your Mouth, Your Body, Plastic Sucks, Heart and Soul, and Your Pet.
Check out www.kabntr.org for NTR’s easy-to-read and comprehend tips, and educate yourself on how to get involved and petition for safer products and better legislation.