British architect Ian McChesney just finished this in-store installation sculpture at the Levi's Flagship store on Regent Street in London. Guess what he used? Levi's jeans. McChesney used 120 pairs of jeans riveted together using over 1000 copper rivets, all in the shape of whirlpool.
The sculpture was made in conjunction with Levi's new Water<Less denim line/campaign.
via Curated and the Contemporist.
