The Jeff Koons (His Art) Must Die Video Game

Juxtapoz // Sunday, 27 Mar 2011
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Jeff Koons Must Die!!! The Video Game from Hunter Jonakin on Vimeo.

Hunter Jonakin created this "video game," titled Jeff Koons Must Die!!. Thinking that this concept seemed a bit dramatic, we found out that the premise of the video game is to allow the viewer to virtually destroy work by the artist, Jeff Koons.

As Jonakin notes, Koons is a polarizing figure in the contemporary art world, and because of that, he chose him for the game. He writes:

The game is set in a large museum during a Jeff Koons retrospective. The viewer is given a rocket launcher and the choice to destroy any of the work displayed in the gallery. If nothing is destroyed the player is allowed to look around for a couple of minutes and then the game ends. However, if one or more pieces are destroyed, an animated model of Jeff Koons walks out and chastises the viewer for annihilating his art. He then sends guards to kill the player. If the player survives this round then he or she is afforded the ability to enter a room where waves of curators, lawyers, assistants, and guards spawn until the player is dead. In the end, the game is unwinnable, and acts as a comment on the fine art studio system, museum culture, art and commerce, hierarchical power structures, and the destructive tendencies of gallery goers, to name a few.

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