The BNE Water FoundationJuxtapoz // Monday, 11 Jul 2011
There was a time, not long ago, that you couldn't go to any city center without seeing a flood of BNE stickers. So call us a little surprised, and a good surprised, when we read about his newest BNE Water Foundation, a "global movement dedicated to bringing clean, safe water, and sanitation to people living in extreme poverty."
Here is an excerpt from BNE's Mission Statement:
As my fame grew, I started getting a lot of offers from individuals and companies looking to use my life’s work to advertise whatever they had to sell. They were truly greedy, selfish people who did not care about me, graffiti culture, or anything else other than profits. Encountering these people only added to my already growing disgust of human greed. That disgust would ultimately push me towards my true calling.
I realized that with my art I had a global voice and not to use it for good would be a waste. I needed to use this brand that I created to make some sort of positive social change.
In my travels, I have been to some of the world’s poorest slums and have seen the extreme poverty and ?horrible injustices that billions of people suffer through. After a lot of thought, over one year of research, and a chance encounter with a poor Indonesian woman, I concluded to what I could do that would have the biggest impact on poverty. Providing clean water and sanitation solutions to people in developing countries is what really needs to be done.
Fully motivated, I had to figure out how I was going to help make a difference. Since I am an expert in guerrilla marketing and advertising, spreading the word is the relatively easy part. The main challenge ?would be actually raising money.
I’ve always thought that it was a shame that there are so many artists around the world and we have never all tried to unite for a single cause. I have come up with a way for us to do that and its actually pretty simple and very doable. All it takes for us to save millions of lives is for each one of us to donate one work of art and recruit two of our peers to do the same. Gradually the movement will spread throughout the entire art community around the world. The Artists 4 Water gallery will raise millions of dollars to fight the world water crisis and save millions of lives. Each contributing artist’s talent and influence will also raise awareness and help bring worldwide attention to our cause.
Graffiti’s original purpose was to give a voice to the voiceless. There are billions of people living in poverty with no voice at all. I want to let all my fellow graffiti writers and artists know that if we simply lend our voices to these people, we CAN change the world.