Sparks Presents The IGNITE WHAT'S NEXT Art Tour

Juxtapoz // Tuesday, 04 Sep 2007

Sparks, the caffeinated alcoholic beverage brand, is teaming up with Upper Playground and Juxtapoz Magazine to debut the "Ignite What's Next" Art Tour. The event will showcase the talents of several contemporary artists taking them on a nation-wide tour with more than 20 stops on the East and West Coasts. There will be live art installations at a variety of venues ranging from urban boutiques to bars and nightclubs. The line up will include David Choe, Saber, Retna, and N8 Van Dyke with the possibility of more artists being added.

The live, daytime, urban-themed art events will be free to the general public and followed by nightly receptions, featuring DJs, artist meet-and-greets, and book signings.


Sept. 7 - San Diego, CA
Day: (9am-7:30pm) Agenda Trade Show at the San Diego Concourse, 202 C Street, San Diego, CA
Night: (10pm- 2am) Ole Madrid, 751 5th Avenue San Diego, CA
DJs: Armory Massive DJs- Armory, SD / Jayceeoh- The Masters/Special Teamz / DJ ice- 7th Letter / Neil Nice- LYNXNY / Patrick Melcher- Veece
Artists: David Choe / Saber / Retna

Sept. 8 - Los Angeles, CA
Day: (3pm) Workmens, 7562 Melrose Avenue LA, CA
Night: (9pm) Guys Bar, 8711 Beverly Blvd. LA, CA
DJs: DJ Muggs of Cypress Hill / DJ Solo
Artists: David Choe / Saber / Retna

Sept. 11 - Santa Cruz, CA
Day: (3pm) The Krate, 803 Pacific Avenue Santa Cruz, CA
Night: (TBA)
Artists: David Choe / Saber / Rhode / Alex Pardee

Sept. 13 - Sacramento, CA
Day: (3pm) FTC, 1006 J Street Sacramento, CA
Night: (7:30) R15, 1431 R Street Sacramento, CA
DJ: Shaun Slaughter
Artists: David Choe / Saber / N8 Van Dyke

Sept. 14 - Berkeley, CA
Day: (3pm) Upper Playground 2509 Telegraph Avenue Berkeley, CA
Night: (8:30) Radio Bar, 435 13th Street @ Broadway Oakland, CA
DJs: Type One / Arson
Artists: David Choe / Saber / Retna

Sept. 15 - San Francisco, CA
Day: (3pm) Upper Playground, 220 Fillmore San Francisco, CA
Night: (10pm) 111 Minna, 111 Minna St. @ 2nd (between Howard and Mission), SF, CA
DJs: Sake 1 (Local 1200) / Vin Roc (Triple Threat, 5th Platoon) / Zita (MixerFriendly, Golden) / Pablo Scratch (Turntable Tykoonz) / Irie Dole (Jah Warrior Shelter) / Green B (Bday Girl, Miss Tress Hi Fi) / Joe (BD Boy, Nowtime Sound)
Artists: David Choe / Saber / Retna

Sept. 16 - San Jose, CA
Day: (3pm) Workmens 220 Eastridge Loop #185 San Jose, CA
Night: (No evening event)
Artists: David Choe / Saber / Rhode / Alex Pardee

Sept. 19 - Portland, OR
Day: (3pm) Upper Playground 25 NW 5th Avenue Portland, OR
Night: (9pm) Rotture 315 SE 3rd Avenue Portland, OR
Artists: David Choe / Saber / TBA

Sept. 21 - Seattle, WA
Day: (3pm) 35th North, 1100 East Pike Street Seattle, WA
Night: (9pm) Lo_Fi Performance Gallery, 429 Eastlake Ave. E. Seattle, WA
DJs: Hideki / Kamui
Artists: David Choe / Saber / N8 Van Dyke


Oct. 12-13 - Richmond, VA
Oct. 14-15 - Baltimore, MD
Oct. 16-17 - Philadelphia, PA
Oct. 18-19 - Montclair, NJ
Oct. 20 - New York, NY
Oct. 21 - Brooklyn, NY
Oct 22-23 - New Haven, CT
Oct. 24-25 - Burlington, VT
Oct. 26 - Boston, MA

About Sparks
Sparks, the founder and leader of the caffeinated alcohol beverage category, is brewed by Steel Brewing Company, a subsidiary of Miller Brewing Company. Sparks is a blend of caffeine, alcohol, taurine, guarana and ginseng, and is available in Sparks original, Sparks Plus and Spark Light. As with all Miller Brewing brands, Sparks markets only to legal-drinking-age consumers and strictly adheres to its Marketing Compliance Program, which is rooted in the Beer Institute Marketing & Advertising Code.

About Upper Playground
Based in San Francisco, Upper Playground ( was founded in 1998 to fill the fashion void between culture-based brands of clothing. At the time, clothing brands targeted toward one particular cultural group, such as skaters, surfers, or musicians, had no overlapping characteristics. Upper Playground was founded with the belief that numerous social influences, such as art, music, skateboarding, basketball, and street life, could be combined in one brand of clothing that celebrates contemporary urban lifestyle without excluding anyone. Today, Upper Playground is recognized as a catalyst for the fusion of fashion with art from some of the finest local and international artists and graphic designers.

About Juxtapoz
Juxtapoz Art & Culture Magazine focuses on underground artists and cutting-edge art movements. It was designed as a magazine for the new art movement with a goal to bridge the gap between art and culture. Juxtapoz showcases today's most interesting and influential artists.


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