Shepard Fairey for Marshall McLuhan's "The Medium is the Massage"

Juxtapoz // Saturday, 07 May 2011
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Shepard Fairey, known to make an iconic image or few, has created a new cover for the already iconic 1967 Marshall McLuhan and Quentin Fiore book, The Medium is the Massage: An Inventory of Effects. As we see it, Medium remains one of the great, important books to be published on modern culture. The book was produced by Jerome Agel.

Gingko Press, who published the new version of the book, summarizes McLuhan's masterstroke perfectly by stating, "His thought is a guide to understanding environments, especially new ones as they enter and pervade society, like the computer is doing to biology and science (McLuhan heralded the marriage of electronics and biology) and how the world wide web is threatening to liberate the old information monopolies from governments and big corporations."

In terms of seminal texts, this is sort of a starting points for anyone interested in design, graphic layouts, and philosophy in terms of media and culture.

A classic excerpt reads, "All media work us over completely. They are so pervasive in their personal, political, economic, aesthetic, psychological, moral, ethical, and social consequences that they leave no part of us untouched, unaffected, unaltered."


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Here is what the original 1967 cover looks like:

MediumMassage


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