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Sanrio Mobile Pop-Up Tour Launches in SF Tomorrow

Juxtapoz // Friday, 22 Oct 2010

The Sanrio mobile pop-up tour launches this weekend in San Francisco. Sanrio turns 50 this year and is celebrating with a nation-wide tour and art show.


Specially designed to bring the Sanrio experience to fans, the supercute 'Small Gift' mobile unit will embark on a cross-country tour, stopping in several cities while making its way to the East Coast. Cities will include Las Vegas, Austin, Atlanta and New York among others.


Sanrio's 50th Anniversary Small Gift Truck makes its very first stop in San Francisco. This weekend’s details:


Saturday, October 23 from 11:00am - 7:00pm

Justin Herman Plaza

1 Market Street

San Francisco, CA


Sunday, October 24 from 11:30am - 7:30pm


Beach Street & The Embarcadero

San Francisco, CA


• Meet Hello Kitty and Keroppi

• Check out the super-special 50 Small Gift must-have product selection

• Free goody bags to the first 50 shoppers

• Free coupons, snacks, stickers and goodies

• Play the Sanrio spin wheel for special prizes




The pop-up shop will offer a highly edited selection of “50 must have” collectible products, celebrating the legacy of Sanrio and their characters. Several items were developed exclusively for Small Gift and products ranging from special edition tote bags and tees to vinyl figures and laptop sleeves will be available exclusively at the pop-up shop.


The mobile unit will also carry iconic Sanrio items and special product collaborations from such companies as Aerial7, Lomography, Mimoco, Loungefly, Girl Skateboard Co., tokidoki and Demeter Fragrance. During the tour, fans will have a chance to meet some of Sanrio’s classic characters, snap photos and participate in special fun activities. The mobile pop-up shop tour will run from late October through mid-December making stops at both anchor events in Los Angeles and Miami.


The Small Gift anchor events in Los Angeles and Miami for all ages. The events will include a character product retrospective, art show, pop-up shop, interactive activities and special event programming throughout the length of the celebration.




These Bay Area artists will be featured in the upcoming Los Angeles art exhibition:



Tim Diet

Ana Chambers

Scott Campbell

Jason Mecier

Miss Kika

Eric Joyner

Adam Ansell

Twinkie Chan

Terry Hoff


And Richard Colman will be featured at the Miami exhibition. Sweet.



All details can be found at




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