Off Book: Type Video on PBSJuxtapoz // Saturday, 28 Jan 2012
Listening to graphic designers and type design experts talk about how and why they use certain type treatments is music to our ears, and makes for a fascinating viewing. PBS has a great series of videos on Type, and in this segment, they ask the experts about selecting the right font to convey a particular feeling, building an identity, and texture to create reaction. Wonderful insights from all the designers included.
The type above from Hoefler & Frere-Jones.