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Mercedes-Benz and the new CLA's "Untamed" Installation, Paris

Juxtapoz // Friday, 17 May 2013
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Countless Instagram photos are created every second. Photos that reflect particular points of view in the life circumstances of different people.But which motifs are really unique? Mercedes-Benz and the new CLA were looking for Instagram photos with that uniqueness. That are new. “Untamed”.

Users from all over the world were asked to take part  on www.untamed-installation.com and upload their extraordinary views from their personal Instagram photo stream in sets of three. The idea behind this: the #Untamed Score showed how distinctive the style of the user’s photos was compared to those of others.

Mercedes-Benz collates these extraordinary views in #Untamed. A digital photo installation of a special kind.After the premier in Paris in April 2013, here and now the most outstanding photos  are transported into an urban loft space,

but completely restaged: white, neutral. A constant with endless individual perspectives in which the white is then revived by real word sceneries and imaginary space-expanding illusions, inspired by the users’ Instagram photos.

Find out more about the installation here.

 

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