Liam Gallagher Unveils Clothing Line, Pretty Green

Juxtapoz // Friday, 30 Jul 2010
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Pretty Green is a clothing range founded and designed by Liam Gallagher and established in 2009. “The result is iconic wearable clothing with the quality levels of classic tailoring.” The high end line will be unveiled today in London’s historical rock and roll stomping ground at 57 Carnaby Street.

 

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Last night, he celebrated the opening with celebrity friends who were out in force to show their support: Nicole and Natalie Appleton, Beady Eye band members Andy Bell, Gem Archer and Chris Sharrock, Stereophonic’s Kelly Jones, Phil Daniels, Zak Starkey, Audiobullies, Black Twang, Gary Crowley and actor Tom Ellis.

 

Speaking of Beady Eye, Liam’s new band after Oasis disbanded, the musician turned designer, promised today, “that Beady Eye will produce the best album of the next 50 years.” Okay then, we’ll be sure to look out for that one.

 

The 2000sq ft Pretty Green pop-up store is housed over two stories with the basement area featuring a panoramic image of Liam on Brighton Beach and a Lambretta Li 150 series 3 replica scooter.

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The pop-up store will be selling a selection of exclusive one-off pieces as well as the Green Label and Black Label Spring Summer collections, plus featuring exclusive glimpses of the Pretty Green Fall/Winter 2010 Collection soon to hit stores in the United States.

 

“Pretty Green draws its inspiration from the art, music and culture scene of the 1960s, so Carnaby Street was the perfect location to open the pop-up store, due to its rich style, musical heritage and iconic status. Pretty Green is renowned for the attention to detail with an emphasis on quality fabrics, cut and classic tailoring.”

 

Take a look at Pretty Green online at prettygreen.com

 

 


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