Leica M Camera for (RED) by Apple's Jonathan Ive x Marc NewsonJuxtapoz // Friday, 11 Oct 2013
Like 3 heavyweights in one project. Apple's Senior VP of Design Jonathan Ive and legendary designer Marc Newson teamed up to create this special Leica digital viewfinder camera for (RED), joining more than "40 other rare and diverse items in the (RED)Sotheby’s auction on November 23rd 2013." (via DesignBoom). From the looks of it, the camera is quite a stunning digital camera, and we wonder how much it will be auctioned for? The cause is great, with all proceeds going to raise money for the global fund to fight aids, tuberculosis and malaria.
Newson notes of the project: "With nearly 1000 prototype parts and more than 725 hours of manufacturing time, the winning bidder will own a piece of exquisite imaging history. the attention to each and every detail of this camera – from its outer shell to the magnificent optics – will delight a collector who appreciates the absolute pinnacle of craftsmanship."