Juxtapoz @ Nike "Nature Amplified" Design and Innovation SummitJuxtapoz // Wednesday, 17 Jul 2013
Yesterday, at Nike's headquarters in Beaverton, Oregon, Juxtapoz was invited to attend both a design and innovation summit based around Nike's new campaign, "Nature Amplified," and two new running shoe releases that will challenge and invigorate the notion of the running shoe. Nike, at its core, has always been about running, and we got to test out both the Nike Free Flyknit and Free Hyperfeel. But even better, we got to experience some pretty amazing visual presentations and installation showcases of both art and shoe, design and progression of technologies. There is, no question, an art to this.