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INSA Kicks Into the Heel Game

Juxtapoz // Thursday, 24 Sep 2009


London based INSA Heels, a joint venture by artist INSA and shoe designer Ruth Shaw, is a bold backlash against mass production and is establishing itself as an independent luxury footwear brand. With small limited edition releases, produced in top end materials by traditional Italian artisan craftsmen. INSA Heels are for the highly individual and discerning.

INSA is a fine artist and designer who has established himself from a graffiti background through extensive street level work and gallery shows around the world.

Ruth Shaw graduated from the renowned Cordwainers College ten years ago. She has been successfully designing shoes in London since. The duo’s shared love of sneakers and heels drew them together.

“Due to the high demand and extremely limited numbers,” INSA tells us, “we have already completely sold out of this new collection!”

In any case, check your luck now at

Read our recent Back Talk feature with INSA here.



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