IEAK Street Art from BanksyJuxtapoz // Monday, 21 Sep 2009
“Banksy is noted more than most for his placement and use of the environment, it’s hard to see the full context from the pic here but apparently it is close to the Croydon shop-in-a-barn-on-the-outskirts IKEA,” writes the UK based Graffoto blog. “With a nod to someone off a forum for the research, apparently IKEA in Canada jumped on the guerrilla marketing bandwagon and hired an agency to go out and spray un-authorised advertising on walls using, errrrrrrrrrr, ‘chalk paint’. So Banksy hits two birds with one stone in this piece – convenience weekend anarchists and the appropriation of street cool by mega multi-national corporate.”
“No obvious explanation for the ‘IEAK’ spelling, Graffoto certainly doesn’t subscribe to the theory that Banksy is afraid of breaching trademarks. I’d like to think Banksy has suffered the living hell that is Ikea’s Returns Desk and this is his jest at how often IKEA stuff is defective.”
Photos by Romanywg.