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George Lois' Esquire Covers at the MoMA Now a Book

Juxtapoz // Thursday, 08 Apr 2010

A full two years later, the George Lois: Esquire Covers exhibition is now available in book form, which sets the tone for the mood and aesthetics of the 1960s.


Incorporating cultural and political imagery into his cover designs, Lois captivated the nation.

Maybe judging a book…err, magazine by its cover isn’t such a bad thing.


The 120 page hardcover is available now at ASSOULINE with a retail price of $50 USD.







About the Book

In 2008, the Museum of Modern Art acquired a wide range of George Lois’s groundbreaking Esquire magazine covers and put them on display for a full year. The Esquire Covers at MoMA collects the entirety of that exhibit, many more covers, and unseen images from Lois’s private collec tion, including personal photographs of the designer at work and outtakes of a shoot with Andy Warhol.


George Lois, who led advertising’s creative revolution in the 1960s, was hand-picked by the legendary editor Harold Hayes to convey visually that Esquire—a leading proponent of another creative revolution of the time, New Journalism—was on the cutting edge of profound changes in American culture. With images of JFK, RFK, and Martin Luther King, Jr. watching over Arlington National Cemetery; of Richard Nixon under the makeup-artist’s powder-puff; and of Muhammad Ali as the martyred Saint Sebastian, he did just that.


About the Author

George Lois is an adman-genius, an innovative thinker, a creator of cultural stigmas of advertising that lasts forever. Lois is the author of several books including Iconic America and $ellebrity, and his Esquire covers are in the permanent collection at The Museum of Modern Art. He has also received the Lifetime Achievement Award from the American Institute of Graphic Arts.





Every image in one place


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