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Ecohols by Jörn Beyer

Juxtapoz // Wednesday, 27 Jul 2011

This may not get categorized in the fine art realm, but it is definitely an A+ in creativity. Jörn Beyer conceived of this idea, wondering what would happen when you put the label of a major spirits brand on something less intimidating and ordinary: like an orange juice beverage carton. He called the series, "Ecohols."

Beyer created cartons for Jack Daniels, Absolut Vodka, and Jägermeister, all of which you can see below. Warning; don't excited. They are not real. You will not be able to buy them at the grocery store this evening. Or morning, whatever your fancy.

via TCR and iGNANT.