Ecohols by Jörn BeyerJuxtapoz // Wednesday, 27 Jul 2011
This may not get categorized in the fine art realm, but it is definitely an A+ in creativity. Jörn Beyer conceived of this idea, wondering what would happen when you put the label of a major spirits brand on something less intimidating and ordinary: like an orange juice beverage carton. He called the series, "Ecohols."
Beyer created cartons for Jack Daniels, Absolut Vodka, and Jägermeister, all of which you can see below. Warning; don't excited. They are not real. You will not be able to buy them at the grocery store this evening. Or morning, whatever your fancy.
via TCR and iGNANT.