David Lynch x Dom Perignon VideoJuxtapoz // Tuesday, 15 Nov 2011
While looking at NOWNESS, we saw this amazing behind the scenes short by Gavin Elder documenting one of our favorite directors, David Lynch, and his thoughts and process while he embarked on his "champagne moment."
"Granted rare and uninhibited access to the creative process, Gavin Elder’s short captures auteur David Lynch at work shooting premier cuvée brand Dom Pérignon's new campaign. Only the second living artist, after Karl Lagerfeld, to have shot a campaign for the luxury champagne house, Lynch made a pilgrimage to the revered Abbey of Hautvillers to take inspiration from the place where Dom Pierre Pérignon first combined wines to craft perfect blends—or "cuvees"—in the 17th century. After decamping to an L.A. studio, Lynch embarked upon an experimental shoot illuminating the iconic label's crest and silhouetted bottle with showers of welding sparks, phosphorescent flames and lasers. Elder's document of the resultant shoot is an audio-visual collage juxtaposing the screen icon's voice with his own abstracted imagery. “David is somebody who is all about the pursuit of originality and experimentation, and that is what we wanted to get across in our film,” he says. 'Lynch has such an interest in how sound marries with image; through that I feel we really accessed his approach.'"