Campbell's Soup Limited Edition Andy Warhol... SoupJuxtapoz // Thursday, 30 Aug 2012
It was bound to happen. The world's largest soup company, Campbell's, is set to release (at Target no less) limited-edition Andy Warhol inspired soup cans to celebrate the 50th anniversary of Warhol's infamous Campbell's soup can art. Warhols' seminal 32 Campbell's Soup Cans remains his most iconic work, and while you go to buy bulk product remanufactured as hip mass commercialism (Target), you can have a slice of... limited-editioned soup. Use only in earthquake emergencies. As Adweek notes, "The cans, produced with the approval of (and a license from) The Andy Warhol Foundation, will be sold exclusively at Target, for 75 cents each, starting Sept. 2. Campbell's is also sponsoring Regarding Warhol: Sixty Artists, Fifty Years, an upcoming exhibition at the Metropolitan Museum of Art in New York." Okay, that sponsorship thing is cool.