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Behind the Scenes: Marco Brambilla on Directing Kanye’s ‘Power’ Music Video

Juxtapoz // Wednesday, 04 Aug 2010

The director explains he has “always been fascinated with sampling; specifically the idea of manipulating motion picture footage, and combining motion and imagery to create a new kind of visual choreography.”


“I wanted the audience to engage with the music on a more visceral level and reacting kind of unexpectedly emotionally,” sums up Brambilla. From a look at this video, he has succeeded spectacularly.



Power shows a continuous camera move from extreme close-up of Mr. West revealing an a neoclassical video tableau showing characters and creatures surrounding him in an abstract environment – all moving in extreme slow motion. Inspired by Michelangelo’s frescos in the Sistine Chapel, the piece depicts a faux historical moment – an empire on the brink of collapse from its own excess, decadence and corruption.”




Every image in one place


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