Bass Notes: The Film Posters of Saul Bass at Kemistry Gallery LondonJuxtapoz // Wednesday, 02 Mar 2011
One of the undeniable legends of poster design and cinema, Saul Bass, has a retrospective exhibition, Bass Notes: The Film Posters of Saul Bass, up at Kemistry Gallery in London through March, 17. Having basically created the template to a modern movie poster, Bass' canon is so iconic that your favorite classic movie poster was probably designed by Bass, or someone borrowing his style.
In a period when graphic imagery can be so easily manipulated electronically, Bass reminds us that a strong idea is always at the heart of a great design. His work, as reflected in this exhibition, is as refreshing today as ever.
Born in New York in 1920, Saul Bass moved to Los Angeles where he set up his design studio in the 1950s. From this time until his death in 1996, Bass continued to work with Hollywood’s leading directors, including Preminger, Hitchcock and Scorsese. In 1968 Bass received an Oscar for his own film ‘How Man Creates’, which he regarded as his seminal work. Bass’s authority derives not only from his film work and posters; he is also acknowledged as one of the 20th century’s most successful corporate designers, responsible for (amongst others) the logos and identity systems for AT&T, United Airlines, Alcoa and Warner Communications.
Bass Notes: The Film Posters of Saul Bass
Through March 17, 2011