Art Institute Announces Designers x Artists for Rock the Runway 2010Juxtapoz // Wednesday, 21 Apr 2010
Every year a dynamic fashion show is the highlight of Rock the Runway. This year’s catwalk will feature L.A. Models wearing couture designs from Maggie Barry, Michael Costello, Sterling Capricio and Dorsia Collection combined with the fresh design visions of Art Institute of California – Orange County fashion design students. The fashion show is a competition for the participating student designers. Students were challenged to design an avant-garde look based on their favorite iconic designer to compete for a $2,500 scholarship.
Rock the Runway is not just for fashion. The live music kicks off with a high-energy performance from OC Weekly’s Best Hip Hop band of 2009, BLOK. A very special performance by Danish pop rock duo The Raveonettes will follow the fashion show.
There will be no shortage of sensory stimulations at Rock the Runway. A skate park will be erected on site with pro-skate demos through the event duration. Live and interactive art will be spread throughout campus, including live painting by artist, Michael Kershnar. Even a beauty bar will be open for touch ups and pampering thanks to Paul Mitchell and Addiction Cosmetics.
The VIP lounge, available for those with appropriate credentials, will provide a cool, kicked back atmosphere with a DJ spinning to the tune of complimentary cocktails. Chef instructor, Ryan Wagner and culinary students from The Art Institute of California – Orange County, to provide a complimentary VIP tasting menu. But all Rock the Runway guests will have the chance to enjoy the KOGI BBQ truck. Complimentary tacos will go to the first 1200 customers in line.
Rock the Runway begins at 3pm and concludes at 9:30pm. The event is open to all fashion, art and music enthusiasts with RSVP.
Event: 3rd Annual Rock the Runway
Location: The Art Institute of California – Orange County
Address: 3601 W. Sunflower Ave., Santa Ana, CA 92704
Time: 3 – 9:30pm
Schedule: 3 – 4pm Scholarship Award Ceremony
3 – 7pm Art Wars Digital Design Competition
3 – 9:30pm VIP Lounge, Skate Park, Live Art, Beauty Bar, Kogi BBQ
5:30pm Performance by BLOK
7:00pm Fashion Show
8:00pm Performance by The Raveonettes
8:45pm DJ & Video Presentation
Event Fee: No fee, just RSVP