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Video: Poster Boy versus the MoMA
Wednesday September 01, 2010 |
 On February 10, the Museum of Modern Art launched one of its most extensive and expensive advertising campaigns in history when it reproduced 57 works from its permanent collection and plastered the images around Brooklyn's Atlantic-Pacific subway station. And then Poster Boy added his signature touches, despite being hired by MoMA to assist with the project. This event was well-reported last year, but now a new video release has been offered, which followed Poster Boy during this subversive undertaking.
According to NY Mag, “The installation was ambushed by two men. One was Poster Boy, or at least someone from his collective, a member of which was arrested earlier this month on criminal-mischief and misdemeanor charges. His accomplice was a less likely culprit: Doug Jaeger, the marketing executive who created the campaign for MoMA. Jaeger is CEO of the brand-management agency the Happy Corp and president of the prestigious Art Directors Club. Wearing official MoMA jackets, the two convinced the MTA guards and station police that they were there on official business. […]
“MoMA is probably less than pleased with the vandalism of its ambitious advertising campaign by the individual they paid to create it. The museum had purchased all of the advertising space in the station, in what the MTA calls a ‘station domination.’”
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