|
Scott Albrecht explores repetition and empty sentiment in new solo
Friday August 20, 2010 |
 Have a great day—a phrase we have all heard, and probably said ourselves, at one time or another. This, along with so many other expressions have become as cliché as our daily interactions, their intended message so diluted from over-use, that we end up retaining very little of the actual meaning of what is most often said and heard. But as the repetition continues, empty of sentiment, we are conditioned to pay little attention to that which is uttered habitually and heard constantly. If we could only isolate ourselves from how we perceive these phrases, and experience them literally, as if for the first time, we might actually find that they have the potential of expressing something truly heartfelt.
This is how artist Scott Albrecht explains his work, and the focus of his upcoming exhibit in San Francisco. Currently living and working in Brooklyn, Scott seems to dabble in just about anything artsy. From drawings to paintings, wood works to fonts, Scott takes his retro style across mediums and even into other realms. He organized the ‘mixtape project,’ a culture-jamming sticker experiment which encouraged mass-participation all around the world and he co-founded the website Process.
He will be showing off his artistry in a solo exhibit called SOMETHINGMISTAKENFORNOTHING, at San Francisco’s Curiosity Shoppe. The show features a series of three-dimensional pictographic wooden pieces, hand-cut and stained as well as typographic studies on vintage pieces of paper and wood— created using paint, pen & ink, and screen printing.
Albrecht's style of type-based imagery and hand-drawn lettering hints toward the idea of the discardable in human interaction, explored through a collection of familiar thoughts and phrases that seem relatively insignificant in their ubiquity but actually hold a great deal of meaning when interpreted at true value.
The idea of the discardable is not only a unifying theme within the body of work but also a tangible quality through out the site-specific installation created by the artist within the gallery space. Almost all of the materials used came from second-hand or found sources, adding a genuine element of dialogue between the work, viewer, and environment.
Each of the paper pieces in the show were created using pages which have been removed from disarded books, hand selected for their aged and discolored edges. Similarly, the fading intentional sentiment of the words rendered onto these pages is restored by the artist in a fresh and genuine voice.
About the artist: Scott Albrecht is an artist/designer currently based in Brooklyn, NY. A graduate of The Art Institute in Philadelphia, Scott has exhibited his works both domestically and internationally. With a strong sense of color and typography, his aesthetic can be described as clean and modern with retro appeal. In addition to his own work, Scott also co-founded the collective blog Process, a site focused on the creative process of artists and creative individuals.
For more info on Scott and his work please visit: ScottyFiveAlive.com
|
