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Reviving an Image: Lady Gaga Signs as Creative Director of Polaroid
Friday March 26, 2010 |
 Starting today, and upstart company is selling Polaroid-compatible film after the company declared bankruptcy in 2008, helping Polaroid to carve out a new image. To help, pop maven Lady Gaga signed a deal this year with Polaroid as the new Creative Director. With the advent of digital cameras, a once hugely popular Polaroid struggled to keep up and in 2008 declared it would stop making their instant film; then the company declared bankruptcy.
However, the Polaroid brand name remained strong and a group of fans and ex-employees formed a company called "The Impossible Project." They took over an old Polaroid factory in the Netherlands and started making instant film again, using a different process because the original Polaroid chemicals were no longer available.
New black-and-white film is now on sale, and color film is coming soon. A member of the Project says the new film is clearer and crisper than its original film. But that may not be what Polaroid enthusiasts want. Photo historian Claude Cookman says part of the appeal of the classic Polaroid film is its less-than-perfect images.
No one knows where Polaroid is headed but it can’t hurt to have Lady Gaga along for the ride.
Hear a full story on this Polaroid announcement on NPR.
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Tonight: CR Stecyk III's FIN @ Hurley Space CR Stecyk III, one of our founders and a legendary photographer, writer, and historian of all things art and culture, just finished a new film, FIN, set to be premiered at Hurley's H Space in Orange County tonight, February 8, 2012. Watch This
February 18, 2012 : Richard Denny @ 19 Karen Contemporary Artspace, Gold Coast, Australia
February 18, 2012 : Frederic Truteau @ 19 Karen Contemporary Artspace, Gold Coast, Australia
February 18, 2012 : Anne Smerdon @ 19 Karen Contemporary Artspace, Gold Coast, Australia
February 25, 2012 : Os Gemeos @ Prism, Los Angeles, Prism Gallery, Los Angeles
