Nike will be throwing an event in Hollywood, September 1st with the entire cast of the new 90210. The night will include beats by DJ Sour Milk, a VIP screening of 90210 and a special photobooth. Cast members Michael Steger, Jessica Lowndes, Matt Lanter, Trevor Donovan, Rob Estes, Lori Loughlin and Ryan Eggold will be in attendance. (photo below).


This is actually pretty cool: At the event, Nike will be collecting old, worn-out athletic shoes of any brand. Just like you would recycle aluminum cans, paper products or plastics, Nike Reuse-A-Shoe collects and recycles these worn-out shoes, along with scrap from the shoe manufacturing process. The old shoes are sliced, separated – and along with the manufacturing scrap – are ground up into a material called Nike Grind which is then used in creating athletic and playground surfaces, as well as a variety of Nike products.

For more information about the Nike Reuse-A-Shoe program, or to find a drop-off location near you, visit: www.nikereuseashoe.com

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