Nike Sportswear at The Montalbán Presents 90210 Premiere in Hollywood
Sunday August 30, 2009


Nike will be throwing an event in Hollywood, September 1st with the entire cast of the new 90210. The night will include beats by DJ Sour Milk, a VIP screening of 90210 and a special photobooth. Cast members Michael Steger, Jessica Lowndes, Matt Lanter, Trevor Donovan, Rob Estes, Lori Loughlin and Ryan Eggold will be in attendance. (photo below).


This is actually pretty cool: At the event, Nike will be collecting old, worn-out athletic shoes of any brand. Just like you would recycle aluminum cans, paper products or plastics, Nike Reuse-A-Shoe collects and recycles these worn-out shoes, along with scrap from the shoe manufacturing process. The old shoes are sliced, separated – and along with the manufacturing scrap – are ground up into a material called Nike Grind which is then used in creating athletic and playground surfaces, as well as a variety of Nike products.

 

For more information about the Nike Reuse-A-Shoe program, or to find a drop-off location near you, visit: www.nikereuseashoe.com

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